catherine moore
contemporary classics

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catherine moore the designer

Italian Elle - April 2005




catherine moore brand vision

The Catherine Moore brand vision aspires to be synonymous with contemporary classical clothing that is pure in design, current in trend, exclusive in choice of fabric and understated yet elegant in appearance.

It must be a label that discerning women with complex lifestyles aspire to.

It must reach a standard of quality that will make all South Africans proud of the words “Made in South Africa”. 

mission statement

To create modern, classic, quality clothing that is comfortable and which the discerning woman will want to wear again and again.

a brief history of the catherine moore label

Hailed for her understated and elegant designs, award-winning designer, Catherine Moore, is now regarded as one of South Africa’s leading designers.

A magazine article featuring the Catherine Moore brand and captioned “Less is Moore” aptly describes this designers philosophy toward fashion.

Since launching her own label from her Cape Town studio in the Winter of ’93, her minimalist approach toward design has firmly established her as a leading designer in this genre of clothing.

Her classic, contemporary clothing appears regularly in the country’s premier fashion events and mainstream magazines.

A winner of the coveted South African Fashion Award in 1994, Catherine’s designs, while in keeping with current trends, remain true to her roots with the emphasis firmly placed on beautiful fabric, excellent cut and quality workmanship.

The Catherine Moore ladieswear label is available from the ‘Catherine Moore’ store in Brooklyn, Pretoria as well as exclusive independent boutiques countrywide (see under stockists).

A recent addition to the Catherine Moore brand is the kiddies wear collection known as CMkids.

Since the birth of her daughter in June 2002 Catherine has found new creative inspiration and has expanded her product range from designing for fashion-conscious woman to designing for innocent toddlers (with fashion-conscious mothers !) The label has been nominated for this year’s Fair Lady South African Fashion awards – an award which recognises the contribution of designers to the local fashion industry.

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catherine moore

cape town south africa